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cinnamon challenge
The cinnamon challenge is a viral internet food challenge. The objective of the challenge is to film oneself swallowing a spoonful of ground cinnamon in under 60 seconds without drinking anything,〔 then upload the video to the Internet. The challenge is difficult and carries substantial health risks because the cinnamon coats and dries the mouth and throat, resulting in coughing, gagging, vomiting and inhaling of cinnamon, leading to throat irritation, breathing difficulties, and risk of pneumonia or a collapsed lung.〔
The challenge has been described online since 2001, and increased in popularity in 2007.〔(Google Insights for Search - Web Search Interest: "cinnamon challenge" - Worldwide, 2004-2007 ), ''Google Insights for Search'', accessed March 21, 2012〕 By 2010, many people had posted videos of themselves attempting this challenge on YouTube and other social networking websites.〔 The cinnamon challenge continues to be active, with Twitter mentions peaking at nearly 70,000 per day in January 2012.〔 It is similar to the saltine cracker challenge, which involves ingesting at least six saltine crackers (also known as soda crackers) within 60 seconds without drinking anything,〔〔 the Gallon challenge, and the Banana Sprite challenge.
==Safety hazards==
The stunt can be dangerous. There is a risk of gagging on the cinnamon, especially if it forms a clump and clogs one's airways. Accidental inhalation of cinnamon can seriously damage the lungs〔 by causing inflammation and leading to infection. Furthermore, due to the moderately toxic chemical compound coumarin present in cinnamon, European health agencies have warned against consuming it in large amounts. The usual result of this stunt is "a coughing, gagging fit involving clouds of cinnamon" which "leaves some people gasping for air".〔 Sometimes those performing the stunt may gag and accidentally exhale the cinnamon through their noses. This often results in considerable irritation, discomfort, burning, or itching of the affected nasal tissue and nostrils. On YouTube, those afflicted with discomfort from nasal exhaling of cinnamon have been observed irrigating their noses or wiping their nostrils vigorously in an effort to relieve the irritation.〔http://www.youtube.com/watch?v=3c00AMqTLAc Avery cinnamon challenge ...... fail!!〕〔http://www.youtube.com/watch?v=4d0F0YpbyAk cinnamon shot out the nose〕 Vomiting is also a possibility. However, the risks can be worse: a high-school student in Michigan spent four days in a hospital after attempting the cinnamon challenge. Pneumonia〔''Los Angeles Times'': (Teens' 'cinnamon challenge': Dangerous, not innocent ). March 28, 2012.〕 and collapsed lungs can also result from the challenge.
In the first three months of 2012, American poison control centers had received over a hundred phone calls as a result of the cinnamon challenge.〔 While potentially hazardous, no deaths have been specifically linked to participation in the activity.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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